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7th International Conference on Business and Industrial Research, ICBIR 2022 ; : 482-487, 2022.
Article in English | Scopus | ID: covidwho-1922663

ABSTRACT

This study intends to define communication science, specifically two-way communication performed by the church through pastors when worship is held online using the digital platforms YouTube and Facebook. Although social media platforms which offer numerous functions and alters the communication style of communicators and communicants has been widely applied in online worship service, however, from available published literature, we still have considerable of unanswered concerns regarding the adaptation of religious institutions during the Covid-19 Pandemic. Therefore, this study aims to discover answers about the question 'How does the Church as a Christian service institution implement two-way communication using the YouTube and Facebook during the Covid-19 Pandemic Period?' using a qualitative technique as well as a literature review. According to the findings of this study, there is a difference in the communication style of the Church to the congregation when they participate in online worship, particularly through digital platforms such as Facebook and YouTube. © 2022 IEEE.

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